The current economic climate is driving many people to take up creative side hustles and one brand has seized this opportunity by introducing The Spicy Hustle for food enthusiasts with a passion for fiery flavors, offering them a chance to turn their culinary skills into a profitable venture.
To kick off the launch of its new hot sauce-infused sourdough bread, Schlotzsky's is recruiting one couple with a love of spicy food for an opportunity to complement their day jobs and provide a "compensation package." The Hottest "Compensation" Package for The Spicy Hustle Contest is $15,000 and it includes a trip to Schlotzsky's headquarters to collaborate with the brand's Executive Chef and social team to create content, plus $500 in Schlotzsky's gift cards and 15 $100 Schlotzsky's gift cards to share.
Spicy Eating Contests
The Spicy Hustle by Schlotzsky's is for a Couple with a Love of Spicy Food
Trend Themes
1. Spicy Food Craze - As more people develop a liking for spicy foods, businesses can explore opportunities to offer unique and spicy food options.
2. Side Hustles - Due to the current economic climate, more people are taking up side hustles, and businesses can leverage this trend by offering unconventional ways to earn extra money.
3. Collaborative Content Creation - Collaborating with consumers to create content can be a powerful way of building brand loyalty and driving consumer engagement.
Industry Implications
1. Fast Food - Fast food chains can capitalize on the growing trend towards spicy food by offering new and unique flavors that cater to this market segment.
2. Food Content Creation - Companies that specialize in creating food-related content can leverage this trend by partnering with food enthusiasts to create engaging and compelling content.
3. Food Contest Organizers - Organizers of food contests can ride the wave of interest in spicy foods and create fun and engaging competitions to help promote their brand and engage with customers.