This Subway Meal Deal is Arriving for National Sandwich Day
Michael Hemsworth — October 30, 2024 — Business
References: subway & qsrmagazine
This Subway meal deal is being launched by the brand in celebration of National Sandwich Day -- November 3 -- to provide fans with enhanced value on their next visit.
The meal deal comes at an important time in the QSR industry as brands vie for consumer patronage and seek to offer more value to catch their attention. The deal is priced at $6.99 and applies to the brand's signature chef-crafted sandwiches including Honey Mustard BBQ Chicken, Spicy Nacho Chicken, Fiery Meatball and more. Customers can take advantage of the deal in-store, online or through the Subway app. The deal will be available through December 26, 2024.
President Doug Fry spoke on the Subway meal deal saying, "Our guests want value for their dollar, and at Subway, that means offering quality and great flavors at an unbeatable price. The new $6.99 Meal Deal delivers value without compromise for our guests, with unlimited choice, giving them an even more compelling reason to dine at Subway and enjoy a meal that they can feel good about.”
The meal deal comes at an important time in the QSR industry as brands vie for consumer patronage and seek to offer more value to catch their attention. The deal is priced at $6.99 and applies to the brand's signature chef-crafted sandwiches including Honey Mustard BBQ Chicken, Spicy Nacho Chicken, Fiery Meatball and more. Customers can take advantage of the deal in-store, online or through the Subway app. The deal will be available through December 26, 2024.
President Doug Fry spoke on the Subway meal deal saying, "Our guests want value for their dollar, and at Subway, that means offering quality and great flavors at an unbeatable price. The new $6.99 Meal Deal delivers value without compromise for our guests, with unlimited choice, giving them an even more compelling reason to dine at Subway and enjoy a meal that they can feel good about.”
Trend Themes
1. Value-driven Promotions - Brands are leveraging special days like National Sandwich Day to introduce limited-time promotional deals that enhance perceived customer value.
2. Digital Ordering Incentives - Consumers are being drawn to digital ordering platforms through exclusive meal deals available on apps and online stores.
3. Chef-crafted Fast Food - Quick-service restaurants are increasingly spotlighting chef-crafted menu items to elevate the dining experience beyond traditional fast food.
Industry Implications
1. Quick-service Restaurants (QSR) - The competitive QSR industry is pushing brands to continually innovate with value deals that attract and retain customers.
2. Food Delivery Services - The rise in digital meal deals is significantly impacting the food delivery service industry as consumers move towards online and app-based orders.
3. Mobile App Development - The integration of exclusive deals in mobile apps highlights the expanding role of app development in customer engagement and retention strategies.
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