The Set Up is a new line of ready-to-drink cocktails. WISEACRE Brewing Company, known for its line of beer, has stepped into the canned cocktail industry. The company was inspired by a popular Memphis dive bar's drink menu. Its new range of beverages comes in a 4-pack of 12-ounce cans.
WISEACRE stands out from other canned cocktail and seltzer companies as it uses distilled liquor in its beverages rather than alcohol made from beer-brewing ingredients and techniques. This process often leaves residual flavors and aromas from yeast fermentation. WISEACRE's process of using distilled liquor creates a smoother and more crisp cocktail that incorporates fruit flavors seamlessly. The brand's cocktail flavors include Vodka Soda with Grapefruit, Gine and Soda with Lime, and HiBall with Lemon.
Smooth RTD Canned Cocktails
WISEACRE Steps into the Cocktail Sphere with 'The Set Up' Drinks
Trend Themes
1. RTD Cocktail Innovation - Companies are creating new, canned cocktails that are easy to consume on the go.
2. Premiumization of Canned Cocktails - Companies are offering canned cocktails made with premium-quality, distilled liquor instead of beer-brewing ingredients.
3. Flavored Cocktail Focus - Canned cocktails are increasingly incorporating fruit and other bold flavors for a more unique taste.
Industry Implications
1. Alcohol Manufacturing - Alcohol manufacturers can explore using distilled liquor in their canned cocktail products to offer a smoother, more crisp taste.
2. Cocktail Production - Cocktail producers can consider using fruit flavors and other ingredients to create new, innovative RTD canned cocktail products.
3. Convenience Retail - Convenience retailers can focus on stocking up on canned cocktails, which is a growing segment of the RTD beverage market.