The revival of 90s fashion has brought back iconic velour tracksuits from Juicy Couture and all-new plush, luxurious styles are being introduced with The Juicier Collection, created in collaboration with Red Robin Gourmet Burgers. This all-new limited-edition collection of velour tracksuits includes a top and bottom set available in sizes small to 3X for $169, and it's dropping just in time for Valentine's Day gifting.
In 2022, Juicy Couture teamed up with Kraft Real Mayo to launch The Smooth Lover's collection featuring a velour tracksuit with the words "Smooth" replacing the classic "Juicy" text. This time around, the all-red tracksuit reads "Juicier" on the lower back to celebrate the brand's new juicier, more flavorful burgers.
Burger-Inspired Tracksuits
The Juicier Collection by Juicy Couture Celebrates Red Robin Burgers
Trend Themes
1. Revival of 90s Fashion - The revival of 90s fashion has brought back iconic velour tracksuits from Juicy Couture.
2. Limited-edition Collaborations - Juicy Couture is partnering with brands like Red Robin Gourmet Burgers to create exclusive collections.
3. Innovative Brand Messaging - Juicy Couture is incorporating clever wordplay like 'Juicier' to promote their new line of tracksuits inspired by flavorful burgers.
Industry Implications
1. Fashion - The fashion industry can explore the resurgence of 90s trends and collaborate with other brands for limited-edition collections.
2. Fast Food - Fast food chains can explore partnerships with fashion brands to create unique merchandise and promote their products in a creative way.
3. Food and Beverage - Food and beverage companies can leverage innovative brand messaging to create buzzworthy collaborations and attract new customers.