Juicy Couture Tracksuits are Back for Its 25th Birthday
Ellen Smith — October 30, 2020 — Fashion
References: juicycouture & hypebae
Juicy Couture tracksuits were a staple of the early 2000s, and as the nostalgic looks come back in style, the clothing brand has teased a rhinestone-studded collection that's sure to peak consumer interest.
This collection marks the brand's 25th anniversary, and according to the teaser, the brand is choosing to celebrate in style. The released photos reveal a shimmering collection that arrives in multiple colorways, including pink, black, and white. Each of the pants feature the iconic 'Juicy' text across the rear, but have received a modern update with sparking rhinestones adorning the leg of the pant.
The range is limited-edition, and will be released alongside of tees, and jumpsuits, in addition to the iconic tracksuits.
Image Credit: Authentic Brands Group, Kaitlyn Butler
This collection marks the brand's 25th anniversary, and according to the teaser, the brand is choosing to celebrate in style. The released photos reveal a shimmering collection that arrives in multiple colorways, including pink, black, and white. Each of the pants feature the iconic 'Juicy' text across the rear, but have received a modern update with sparking rhinestones adorning the leg of the pant.
The range is limited-edition, and will be released alongside of tees, and jumpsuits, in addition to the iconic tracksuits.
Image Credit: Authentic Brands Group, Kaitlyn Butler
Trend Themes
1. Nostalgic Fashion - There is a growing market for revived styles from past decades, and brands should capitalize on this trend by creating nostalgic pieces with modern twists.
2. Personalization - Consumers are interested in customized pieces that reflect their individuality, brands should consider offering personalized designs, like rhinestone-studded clothing in a variety of colorways, to attract this market.
3. Exclusive Collections - By offering limited edition collections such as this rhinestone-studded line, brands can create a sense of exclusivity and generate consumer interest and excitement for the brand.
Industry Implications
1. Fashion Retail - Fashion retailers can take advantage of the demand for nostalgic fashion by introducing rhinestone-studded clothing and other styles from past decades with a modern twist.
2. E-commerce - E-commerce platforms can provide a personalized experience to consumers by incorporating customization tools and personalized recommendations to their interface.
3. Luxury Goods - Luxury brands can create exclusive collections such as rhinestone-studded clothing to generate consumer interest and excitement, and reinforce their status as high-end brands.
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