Juicy Couture and APPARIS Launch Cozy Winter Tracksuits
Ellen Smith — October 30, 2020 — Fashion
Juicy Couture is making a comeback after having released some nostalgic tracksuits that are reminiscent of the popular early 2000s aesthetic, now the brand has teamed up with APPARIS to launch cozy winter tracksuits that are sure to help consumers stylishly transition to the cooler months.
The new pieces are launched alongside an exciting campaign dubbed Faux Fur Fantasy, in which the women from Skate Kitchen model the pieces, branding them as powerful and edgy. The fuzzy pieces arrive in black and pink colorways, presenting something for whichever aesthetic one is hoping to achieve. the collection features faux fur track pants and a sweat shirt, alongside a super-soft mid-length coat, offering an a cohesive look.
Image Credit: Kiera Kussman, Israel Vientidos, Hot Thunderstorm Studios
The new pieces are launched alongside an exciting campaign dubbed Faux Fur Fantasy, in which the women from Skate Kitchen model the pieces, branding them as powerful and edgy. The fuzzy pieces arrive in black and pink colorways, presenting something for whichever aesthetic one is hoping to achieve. the collection features faux fur track pants and a sweat shirt, alongside a super-soft mid-length coat, offering an a cohesive look.
Image Credit: Kiera Kussman, Israel Vientidos, Hot Thunderstorm Studios
Trend Themes
1. Nostalgic Fashion - Opportunity for brands to tap into the nostalgia trend and create products that evoke a sense of nostalgia from a specific era.
2. Cozy Winter Fashion - With the seasonal shift, there is potential for brands to offer warm and comfortable fashion options that are both stylish and practical.
3. Sustainable Faux Fur - Increasing demand for sustainable and ethical fashion creates an opportunity for innovative brands to develop faux fur products that are eco-friendly.
Industry Implications
1. Fashion - The fashion industry can use the nostalgia and cozy winter trends to create new clothing lines or revamp existing ones.
2. Retail - Retailers can capitalize on the nostalgic tracksuit trend by stocking up on similar fashionable and cozy winter products.
3. Sustainable Fashion - The sustainable fashion industry can embrace the demand for ethical products by offering innovative faux fur clothing options.
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