The Peroni Nastro Azzuro brand has announced plans to partner with luxury fragrance manufacturer Ellis Brooklyn for ‘The Italian Spritz Collection.’ Peroni Nastro Azzuro is an Italian beer brewery that delivers premium pilsner beer. The collection comprises six summer scents that can be paired with a Peroni cocktail, channeling the experience of Italy through the senses. ‘The Italian Spritz Collection’ features a Peroni Dopp kit in signature blue and white stripes and a tasting and smelling guide.
Bee Shapiro, Founder of Ellis Brooklyn, commented on the release: "Each of our fragrances are meant to take you on a sensory journey, and when paired with the tasting notes of a Peroni or Peroni-infused spritz cocktail, the little moments are elevated."
The limited edition ‘The Italian Spritz Collection’ from Peroni Nastro Azzuro will be available on Ellis Brooklyn’s website for $140 USD.
Multi-Sense Cocktail Partnerships
Peroni and Ellis Brooklyn Launch 'The Italian Spritz Collection'
Trend Themes
1. Multi-sense Marketing - Incorporating multiple senses in marketing can enhance customer experience and create new product opportunities.
2. Alcohol-fragrance Collaborations - Collaborations between alcohol and fragrance brands can create unique sensory experiences and boost sales.
3. Premium Cocktail Accessories - Creating high-end cocktail kits and accessories can add value to the customer experience and increase profits.
Industry Implications
1. Beverage - Innovative sensory marketing strategies can differentiate beverage brands and increase customer loyalty.
2. Fragrance - Collaborations with alcohol brands can expand the market for fragrance products and create new revenue streams.
3. Retail - Offering exclusive and high-end cocktail kits can attract a new customer base and increase sales in the retail industry.