Amy Schumer and Seth Rogen are the stars of the Bud Light Super Bowl commercial for 2016. The comedic pair pose as members of a political party, 'The Bud Light Party,' campaigning that most people can't agree on very much, but they can come together for Bud Light.
In their campaign across the country, Schumer and Rogen appear at bars, rodeos and basketball games, delivering a humorous take on the real-world political season. In addition to making quips the "caucus" and America seeing the "light," the brand also introduces the #BudLightParty hashtag and a new tagline: "Raise one to right now."
Another one of AB InBev's 2016 Super Bowl commercial spots for its Shock Top beer also features a hilarious pair of comedians, Martin Montana and T.J. Miller.
Political Beer Ads
Seth Rogen and Amy Schumer Star in the Bud Light Super Bowl Commercial
Trend Themes
1. Political Beer Ads - Opportunity for beer brands to leverage humor and satire in their advertisements, targeting a wider audience.
2. Celebrity Endorsements - Potential for brands to collaborate with well-known comedians or actors to create engaging and memorable advertising campaigns.
3. Social Media Campaigns - Advantageous for brands to create hashtags and encourage user-generated content to increase brand visibility and engagement.
Industry Implications
1. Beer - Beer companies can explore innovative ways to market their products by incorporating political humor and satire.
2. Advertising - Opportunity for advertising agencies to create attention-grabbing campaigns by collaborating with celebrities and leveraging social media platforms.
3. Entertainment - Celebrities and entertainers can take advantage of brand partnerships to expand their reach and generate buzz around their projects.