Gen Z YouTube collective The Sidemen partnered with British heritage oat cereal makers Mornflake to create Best Cereal, a brand that shares craveable, school-approved flavors with added vitamins and minerals. The uncompromising cereals are low in saturated fat and a source of fibre, and they're available in varieties like Choco Crunch and Caramel Gold.
Created by Gen Z for Gen Z—The Sidemen's audience of more than 21 million subscribers on YouTube—Best Cereal meet the demand for healthy, flavorful cereals for breakfasts and anytime snacks. Cereal holds a unique appeal due to its nostalgia factor and Gen Z consumes it in copious quantities, finding comfort in the familiar flavors of their childhood.
Best Cereal recently became the UK's fastest-growing cereal brand when it launched earlier this year in Tesco supermarkets.
Influencer-Backed Cereals
Mornflake and The Sidemen Partnered to Create Best Cereal
Trend Themes
1. Influencer-branded Products - Collaboration with popular influencers like The Sidemen offers an edge in brand recognition and consumer engagement.
2. Healthy Convenience Foods - The creation of cereals that are both nutritious and convenient caters to the rising health consciousness among younger consumers.
3. Nostalgia-driven Marketing - Appealing to the nostalgia of Gen Z through familiar childhood flavors taps into their emotional connection with food.
Industry Implications
1. Food and Beverage - The innovation of health-focused, influencer-backed cereals signifies evolving consumer preferences in the food sector.
2. Influencer Marketing - Partnerships between influencers and brands are reshaping marketing strategies and consumer purchasing behavior.
3. Retail - The rapid success of new products like Best Cereal highlights changes in retail dynamics and product placements.