This slightly disturbing and enlightening infographic, brought to you by the good people at TDYLF, explores some fun and some not-so-fun facts and figures about the entertainment industry.
There is nothing quite like a trip to the movies to make you feel like you've been robbed blind, between the high price of tickets and the ridiculous markup on popcorn (an astonishing 1275%), you're lucky if you get out of the cinema with one remaining fiver safely in your pocket. In spite of the ridiculous price of concessions and the sky-high price of admission, 72% of Americans go to the pictures at least once a year. Adults over 21 years of age are twice as likely to frequent the cinema than hit up a bar or club.
Showing no signs of slowing down, the success of the movie industry demonstrates that humans will stop at nothing to trod across a sticky floor and settle into a half-broken chair to a watch a film in the dark with a room full of strangers. This TDYLF may illustrate the ridiculousness of the cinema, but that won't stop me from buying my monthly ticket.
Surprising Cinematic Stats
TDYLF Explores the Numbers Behind the Business of Movies
Trend Themes
1. Ridiculously Priced Concessions - Opportunity for disruptive innovation in the food and beverage industry to offer more affordable and unique cinema treats.
2. Increasing Cinema Attendance - Opportunity for disruptive innovation in the entertainment industry to create new experiences and engage audiences to increase cinema attendance.
3. Competition with Bars and Clubs - Opportunity for disruptive innovation in the nightlife industry to attract adults over 21 years of age to alternative entertainment options.
Industry Implications
1. Food and Beverage - Opportunity for the food and beverage industry to reimagine cinema concessions and pricing strategies to enhance the movie-watching experience.
2. Entertainment - Opportunity for the entertainment industry to leverage technology and immersive experiences to captivate and retain moviegoers.
3. Nightlife - Opportunity for the nightlife industry to create unique entertainment venues and experiences to compete with the popularity of cinema among adults.