As part of a push to more fully engage its consumers in the experience of the brand, iconic gin label Tanqueray has teamed up with perfumers for a series of special Tanqueray No. Ten tasting sessions. While the sessions will of course feature cocktails made with Tanqueray No. Ten, they are focused on merging consumers' senses, blending scent and taste seamlessly thanks to the strategies of the perfumers involved.
The Tanqueray No. Ten tasting sessions are the product of a partnership between the gin brand, a top luxury perfumer, and professional bartenders and mixologists from Beaufort Bar and American Bar at the Savoy Hotel. The sessions feature three different types of cocktails, each of which highlight the connection between fragrance and mixology.
Aromatic Cocktail Sessions
The Tanqueray No. Ten Tasting is in Partnership with Perfumers
Trend Themes
1. Multi-sensory Experiences - Creating immersive experiences that blend different senses to enhance consumer engagement.
2. Collaborations - Forming partnerships across industries to combine expertise and create unique offerings.
3. Fragrance-based Mixology - Exploring the use of scent and fragrance in the creation of new cocktail recipes.
Industry Implications
1. Gin - Opportunity to collaborate with luxury perfumers to create unique gin experiences that engage all the senses.
2. Perfume - Opportunity to partner with popular spirit brands to develop fragrance-inspired cocktails and experiences.
3. Hospitality - Opportunity to incorporate multi-sensory experiences and fragrance-based mixology in bars and restaurants to enhance customer interactions and satisfaction.