A quick look at Wise Apple's packaging may lead one to think that it is just another brand that makes hard cider, but the sustainable drink is capped with a cork that expresses the fact that the beverage is "made with ugly apples."
Over the last few years, many environmentally conscious food and beverage brands have dedicated themselves to giving new life to produce that is misshapen, since these kinds of oddly formed fruits and vegetables often tend to be overlooked at the supermarket.
Additionally, Wise Apple's hard cider is packaged in repurposed wine bottles, which are illustrated in a way that aims to convey the sharp, colorful taste of the ugly fruit cider itself.
Repurposed Apple Ciders
'Wise Apple' Proudly Makes Sustainable Drinks with "Ugly Apples"
Trend Themes
1. Sustainable Packaging - Exploring alternative packaging solutions such as repurposed wine bottles for eco-friendly products.
2. Misshapen Produce - Transforming overlooked misshapen fruits and vegetables into innovative food and beverage products.
3. Environmental Consciousness - Consumers seeking eco-friendly options in the food and beverage industry.
Industry Implications
1. Food and Beverage Packaging - The packaging industry can explore eco-friendly alternatives and repurposed materials to meet the demand for sustainable packaging.
2. Agriculture and Farming - Farmers and food producers can capitalize on the potential of misshapen produce by developing innovative products and reducing food waste.
3. Craft Beverage - The craft beverage industry can embrace sustainable practices and repurpose ingredients to develop unique and environmentally conscious products.