Nestlé acquired Sweet Earth in 2017 and now it is introducing the brand's plant-based beef alternative to products from other brands like DiGiorno's Rising Crust Meatless Supreme Pizza. The meatless pizza offers a new way to introduce familiarize people with the meatless product, which is made with pea protein, wheat gluten, canola oil, coconut oil and fruit and vegetable juice concentrates.
When developing the new product, Nestlé found that a consumer survey reported that almost half of consumers have integrated plant-based meat into their diets or would be open to trying it. For a limited time, Nestlé is giving people the chance to win a package of its new DiGiorno Rising Crust Meatless Supreme pizza before it officially launches on Amazon Fresh in 2020.
Plant-Based Beef Pizzas
The DiGiorno Rising Crust Meatless Supreme Pizza Has Plant-Based Crumbles
Trend Themes
1. Plant-based Alternatives - Food industry should innovate in creating more plant-based meat substitutes to cater to a growing demand for non-meat products.
2. Meatless Ready-to-eat Food - Ready-to-eat food industry can capitalize on consumer interest in plant-based meat alternatives by introducing meatless pizza offerings and other products.
3. Consumer Interest in Plant-based Food - Food industry should take note of the growing consumer interest in plant-based meat substitutes and explore opportunities to offer more plant-based options across various food categories.
Industry Implications
1. Plant-based Food Industry - The plant-based food industry should continue to innovate and create appealing meat alternatives to cater to a growing demand for non-meat products.
2. Frozen Food Industry - Frozen food industry should explore opportunities to innovate their meatless offerings by introducing plant-based pizza and other products.
3. Online Grocery Industry - Online grocery industry has the opportunity to cater to a growing demand for plant-based food products by introducing meatless alternatives that are easily accessible.