Kashi is now adding a second product to its Kashi by Kids line in the form of two kinds of Organic Super Food Bites. For the creation of these new products, Kashi worked with its Kashi Crew, a group of Gen Z leaders who are passionate about making a positive impact on the world through food. One of the newest additions to the Kashi Crew is Michael Platt, a young baker and social entrepreneur who started his own business, Michael's Desserts, at the age of nine.
These plant-based snack bites created by kids for kids introduces two flavorful options: Mixed Berry and Chocolate. True to the name of the new product, these snacks are packed with nourishing ingredients like coconut flour, chickpeas, acai and sweet potato—with the bites supplying the body with 10 grams of whole grains and three grams of fiber.
Kid-Created Superfood Bites
Kashi Developed Its Organic Super Food Bites with Its Gen Z Kashi Crew
Trend Themes
1. Kid-created Snack Products - The collaboration between Kashi and its Gen Z Kashi Crew presents an opportunity for more companies to involve kids in the product development process, tapping into their unique perspectives and preferences.
2. Plant-based Snacks - The introduction of Kashi's Organic Super Food Bites highlights the growing trend of plant-based snacks, providing an opportunity for other food brands to expand their plant-based offerings in the snack category.
3. Inclusive Leadership - The incorporation of Gen Z leaders, such as Michael Platt, in the decision-making process signifies a trend towards inclusive leadership, presenting opportunities for businesses to involve diverse voices and perspectives in their strategic planning.
Industry Implications
1. Food and Beverage - The development of kid-created superfood bites by Kashi opens up possibilities for other companies in the food and beverage industry to engage young consumers in product innovation and create products that cater to their needs and preferences.
2. Snack Food - Kashi's Organic Super Food Bites contribute to the ongoing disruption in the snack food industry, encouraging other snack brands to explore plant-based and healthier options to meet the changing consumer demands.
3. Social Entrepreneurship - Michael Platt's involvement in Kashi's Kashi Crew demonstrates the potential for social entrepreneurship in the food industry, inspiring other young entrepreneurs to create businesses that make a positive impact.