Plume & Petal's summer spritzers are made from vodka infused with natural flavors and sparkling water, and each of 100-calorie spritz is free from artificial sweeteners and gluten. The Spritz Ready-to-Drink collection includes bright botanical flavors like Peach Spritz with notes of lavender and black tea, Cucumber Spritz with lemongrass and chamomile tea and Lemon Spritz, which has citrus flavors that are accented by elderflower and white tea.
To welcome the new collection properly, Plume & Petal teamed up with fashion designer Andrea Iyamah for a limited-edition drop. For the ready-to-drink cans, Iyamah created a colorful bucket hat that doubles as a cooler thanks to a detachable waterproof insert. Perfect for spontaneous moments, the refreshments and the accessory are a match made in heaven.
Refreshing Summer Spritzers
Plume & Petal's Ready-to-Drink Collection Has Botanical Flavors
Trend Themes
1. Botanical-infused Beverages - Opportunity for developing beverages infused with natural botanical flavors, free from artificial sweeteners and are low in calorie.
2. Ready-to-drink Collections - Opportunity for creating ready-to-drink collections that appeal to the consumers' desire for spontaneous and convenient experiences.
3. Collaboration Marketing - Opportunity for companies to collaborate with designers and influencers to create limited-edition products that generate excitement and increase brand exposure.
Industry Implications
1. Alcoholic Beverage - Opportunity for exploring the development of botanical-infused alcoholic beverages with ready-to-drink collections.
2. Fashion and Apparel - Opportunity for fashion and apparel companies to collaborate with beverage brands to create limited-edition products that generate excitement and increase brand exposure.
3. Marketing and Advertising - Opportunity for marketing and advertising companies to create innovative campaigns that showcase the uniqueness and convenience of ready-to-drink and botanical-infused beverages.