Bhoomi makes sugarcane water drinks that are packed with beneficial ingredients to support the body's hydration and replenishment. The creation of the beverages was inspired by CEO Arpit Bhopalkar's own habit of drinking sugarcane water as a primary source of hydration as an athlete on the Indian National Team for table tennis and finding that no equivalent product existed in the United States. According to Bhopalkar, "The US grows a lot of sugar cane, but most of it is going to make refined sugar, which is not good for you."
Bhoomi's 'Cane Water' is low-glycemic, rich with complex carbohydrates, natural electrolytes and natural sugar. The brand's beverages are available in varieties that are packed with Ayurvedic botanical ingredients like anti-inflammatory turmeric, amla, moringa, ginger and adaptogenic ashwagandha.
Sugarcane Water Beverages
Bhoomi Makes Hydrating, Electrolyte-Rich 'Cane Water'
Trend Themes
1. Sugarcane Water Beverages - Beverage companies can create a line of sugarcane water beverages and incorporate natural ingredients rich in minerals, electrolytes and anti-inflammatory properties.
2. Ayurvedic Botanical Beverages - Beverage companies can incorporate Ayurvedic botanical ingredients into their products to offer more health-promoting benefits and increase customer appeal.
3. Natural Hydration Alternatives - Consumers are increasingly looking for natural and healthier alternatives to traditional sugary beverages, creating opportunities for brands to offer natural hydration options like sugarcane water.
Industry Implications
1. Beverage Industry - Companies in the beverage industry can incorporate sugarcane water into their product offerings to provide healthier options and attract health-conscious consumers.
2. Natural Health Industry - Natural health companies can incorporate sugarcane water and Ayurvedic botanical ingredients into their products to offer more natural and holistic alternatives to traditional supplements and sports drinks.
3. Athletic Industry - Companies in the athletic industry can create sugarcane water beverages and market them to athletes looking for natural hydration alternatives with beneficial properties for performance and recovery.