To address the demand for solutions to increasing stress levels, Traditional Medicinals launched Stress Ease Teas, a new line of organic herbal teas that feature adaptogens and nervines to help the body respond to occasional stress and become more resilient to it. Within this collection of certified organic teas to inspire balance in a fast-paced world, consumers can lean on varieties like Focus, Immune and Tension Relief.
According to a survey of 2,000 adults by Talker Research on behalf of Traditional Medicinals, 41% of those surveyed are at their peak stress for the year so far, and seven in 10 respondents agree that their overall outlook would be better if they were able to reduce their stress.
Some of the trusted ingredients featured in the teas include ginseng, eleuthero, astragalus, reishi mushroom and skullcap.
Stress-Relieving Herbal Teas
Traditional Medicinals' Stress Ease Teas Combat Rising Stress Levels
Trend Themes
1. Adaptogenic Beverages - Teas infused with adaptogens such as ginseng and reishi mushroom cater to increasing consumer awareness and preference for natural stress management remedies.
2. Functional Wellness Teas - Herbal teas designed with specific health benefits, like immune support and tension relief, attract health-conscious consumers looking for holistic solutions.
3. Certified Organic Products - The rise in demand for certified organic products highlights consumer preferences for sustainable and transparent sourcing in wellness beverages.
Industry Implications
1. Herbal Tea Market - Growth in the herbal tea market is driven by increasing stress levels among adults and a preference for natural, plant-based solutions.
2. Organic Food and Beverage - The organic segment of the food and beverage industry continues to expand as consumers seek verified organic products for better health and environmental impact.
3. Wellness and Self-care - In the wellness industry, products that contribute to stress relief and mental well-being gain traction with an audience focused on holistic self-care.