Coconut water is abundant by the can or carton, and Strange Water offers something new for coconut water lovers by offering both still and sparkling coconut water. The brand's 12-ounce cans share quality coconut water sourced from Vietnam and other pure and simple ingredients like Vitamin C and no added sweeteners.
These all-natural, preservative-free beverages are packed with electrolytes and deliver refreshment that's light, as well as mildly sweet and salty. At a time when ingredient-conscious consumers are gravitating toward sparkling water as a better-for-you alternative to sugary sodas, Strange Water's fizzy canned beverages speak to consumers who want something refreshingly different.
These coconut water beverages lean into their unconventional nature with bold, retro-style packaging, abstract patterns and sleek cans with matte finishes.
Sparkling Coconut Waters
Strange Water Makes Still and Sparkling Coconut Water
Trend Themes
1. Natural-beverage Innovations - Brands are capitalizing on the consumer shift towards natural, preservative-free drinks by introducing unique, refreshing alternatives to conventional options.
2. Functional Hydration - Products like these sparkling coconut waters cater to a growing demand for beverages that combine hydration and health benefits, reflecting an increasing focus on functional ingredients.
3. Retro Packaging - With bold, abstract patterns and sleek matte finishes, brands are using retro packaging designs to attract attention and differentiate their products in a crowded market.
Industry Implications
1. Beverage - The beverage industry is evolving with the creation of innovative, health-focused drinks that appeal to ingredient-conscious consumers.
2. Consumer Packaged Goods - In the CPG sector, the emphasis on high-quality, natural ingredients and visually appealing packaging is setting new standards for product differentiation.
3. Health and Wellness - As people increasingly prioritize their health, the health and wellness industry is seeing a rise in demand for products that offer both nutritional benefits and enjoyable experiences.