In response to the growing animal cruelty concerns, retail giant Macy's committed to stop selling fur by the end of 2020 thanks to its new partnership with the Humane Society of the United States. The commitment is part of the brand's new Fur Free Alliance guidelines that prohibits the same of most animals furs with the exception of "fur that is a by-product of domestic farming to feed our society."
"Macy’s private brands are already fur free so expanding this practice across all Macy’s, Inc. is the natural next step," Jeff Gennette, chairman and chief executive officer of Macy’s, Inc, said. The commitment will affect all of Macy's subsidiaries including Bloomingdale and its discount stores as well as its vendors and its suppliers. Macy's will continue to sell faux fur products but will close its 'Fur Vault' -- an aspect of its business that helps consumers refurbish and reinvent their favorite furs.
Anti-Fur Retailer Commitments
Macy’s Commited to Stop Selling Fur by the End of 2020
Trend Themes
1. Animal-free Fashion - The growing animal cruelty concerns are driving retailers like Macy's to commit to stop selling fur and explore innovative alternatives in the form of faux fur and other animal-free materials.
2. Sustainable Retail Practices - Macy's commitment to stop selling fur and its partnership with the Humane Society of the United States highlight the increasing importance of sustainability in the retail industry and present opportunities for other retailers to adopt more eco-friendly practices.
3. Consumer Activism - The public's demand for ethically-minded products is fueling changes in retail, with retailers like Macy's responding to consumer activism by making commitments to end the sale of fur and meet the expectations of socially-conscious shoppers.
Industry Implications
1. Fashion Retail - The commitments made by retailers like Macy's to stop selling fur present an opportunity for fashion retailers to explore innovative ways to meet consumer demand for cruelty-free and sustainable fashion.
2. Faux Fur Manufacturing - As retailers like Macy's close their fur vaults, there is a growing opportunity for manufacturers of faux fur to meet the increasing demand for animal-free alternatives in the fashion industry.
3. Animal Rights Advocacy - The commitment by Macy's to partner with the Humane Society of the United States highlights the potential for growth and impact within the animal rights advocacy industry, as more retailers seek to align their practices with ethical considerations.