Balenciaga Wraps its Mount Street Store in Fluffy Pink Textiles
Elena Rahman — April 28, 2022 — Fashion
References: balenciaga & dezeen
Balenciaga wraps one of its London locations in pink faux-fur to celebrate its Le Cagole collection. The luxury brand is creating a maximalist aesthetic to launch the collection, which riffs on its popular La Cagole Bag. The line's collection of luxury items includes accessories and shoes.
To create an immersive launch experience, the brand removed all other accessories and ready-to-wear collections and shelving from the store and installed temporary metal fixtures. The temporary fixtures were then wrapped in fluffy, bright pink faux-fur. The Le Cagole pop-up installation is open at Balenciaga's Mount Steet store in London from April until June 2022. With sustainability in mind, the luxury brand repurposed metal from previous projects to create temporary fixtures.
Image Credit: Balenciaga
To create an immersive launch experience, the brand removed all other accessories and ready-to-wear collections and shelving from the store and installed temporary metal fixtures. The temporary fixtures were then wrapped in fluffy, bright pink faux-fur. The Le Cagole pop-up installation is open at Balenciaga's Mount Steet store in London from April until June 2022. With sustainability in mind, the luxury brand repurposed metal from previous projects to create temporary fixtures.
Image Credit: Balenciaga
Trend Themes
1. Maximalist Aesthetics - Businesses can explore the use of maximalist aesthetics in their store designs and launch events to create a memorable immersive experience for their customers.
2. Temporary Installations - Temporary installations can create a sense of urgency and exclusivity, as well as offer sustainability benefits by repurposing materials.
3. Faux-fur Decor - Faux-fur can be used as a playful and eye-catching decor element to enhance the aesthetics of a store design or launch event.
Industry Implications
1. Fashion - Fashion brands can incorporate maximalist aesthetics and temporary installations to create immersive experiences for their customers and promote their new collections.
2. Home Decor - Home decor companies can use faux-fur as a playful and luxurious decor element in their products or store designs to appeal to customers' desire for unique and eye-catching interiors.
3. Event Planning - Event planners can use maximalist aesthetics and temporary installations, such as wrapping fixtures in faux-fur, to create memorable and photogenic events for their clients.
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