Craft cocktail brand Stone Brewing has announced the launch of its new Stone Buenafiesta Margaritas, which will join the company's beloved 'Buena' line. The new product is made with top-shelf tequila and will be offered in four fruit flavors: Pineapple Habanero, Strawberry, Lime, and Strawberry.
With a 12.5% ABV, each 12oz can of margarita packs a highly alcoholic punch. In addition, each drink features an expert blend of real fruit and Jalisco tequila.
"We were disappointed in the lack of tequila taste – or real tequila for that matter – in so many of them, so making a tequila-forward margarita was a priority. We also wanted a really juicy, fresh fruit flavor to match that festive, bright spirit of the Buena brand," said Steve Gonzalez, Stone Brewing Senior Manager of Brewing & Innovation.
Fruity Canned Tequila Cocktails
Stone Brewing Launches New Drink: 'Stone Buenafiesta Margaritas'
Trend Themes
1. Fruit-flavored Alcoholic Beverages - Innovative idea for companies in the beverage industry to create alcoholic drinks that have fruit flavors for variety in their product lines.
2. Premium Quality Canned Cocktails - Opportunity for businesses in the beverage industry to create high-end canned alcoholic cocktails that contain authentic ingredients for a more sophisticated target audience.
3. Tequila-forward Margaritas - Trend that offers an opportunity for companies to create tequila-heavy margaritas that can appeal to consumers who want a more authentic tequila drink experience.
Industry Implications
1. Alcohol and Beverage - Innovative trend in alcoholic beverages opens an opportunity for companies to create premium quality canned cocktails that have various fruit flavors.
2. Canned Beverage - Disruptive trend for businesses in the canned beverage industry to create alcoholic drinks that are high-end and contain authentic and fresh ingredients.
3. Tequila Industry - Shift on how people perceive their tequila drinks offers new innovation opportunities for businesses in the tequila industry to create a tequila-forward margarita drinks for consumers who are looking for that authentic tequila experience.