When I first heard the term "stitch & bitc*", it came from my Jamaican aunt, who recollected her experience of a club she attended many years ago. When I pictured her description, my visual stereotype consisted of elderly women, who shared gossip while sewing or mending their clothes.
My curiosity was more with the name, than anything else, so I did an Internet search. To my surprise, this term was widely used, and there are apparently Stitch 'n' Bitc* clubs in over 20 countries around the world.
According to Wikipedia, these clubs are by definition, groups of casual knitters who meet regularly in bars or cafes to socialize while sharing knitting advice. Wikipedia also cites the origins of Stitch 'n' Bitc* to be around World War II, which is a great testament to both the name and the clubs' longevity.
Social Knitting Clubs
Stitch 'n' Bitc*
Trend Themes
1. Social Knitting Clubs - Opportunity for businesses to create social knitting clubs as a unique way to engage customers and foster community.
2. Casual Knitting - Potential for the rise of casual knitting as a popular hobby and creative outlet, creating opportunities for craft stores and knitting supplies retailers.
3. Social Crafting - Emergence of social crafting communities beyond knitting, opening up possibilities for businesses to cater to wider crafting interests.
Industry Implications
1. Hospitality - Restaurants, bars, and cafes can host social knitting clubs, attracting customers and providing a unique experience.
2. Retail - Craft stores and knitting supplies retailers can tap into the growing interest in casual knitting by offering a wide range of products and resources.
3. Digital Platforms - Online platforms and social media communities can connect knitters worldwide, providing a space for sharing advice, patterns, and fostering virtual communities.