Steaz Antioxidant Brew Yerba Mate is the newest addition to the brand's portfolio and it taps into the power of antioxidants from yerba mate and coffee berry. With 165 milligrams of caffeine per can, the beverage is said to have "the highest level of caffeine in the category," as well as half of the sugar as the current market leader.
The energizing, low-sugar beverage is available in flavors like Golden Mate, which shares the natural and earthy taste of yerba mate, as well as Peach Please and Mint to Be. These ready-to-drink beverages from Steaz respond to the growing interest in yerba mate, especially as a replacement for coffee, as it is just as functional, natural and energizing, as well as viewed as a healthier alternative.
Energizing Low-Sugar Beverages
Steaz Antioxidant Brew Yerba Mate Boasts a High Level of Caffeine
Trend Themes
1. Antioxidant Beverages - Opportunity to develop low-sugar beverages with antioxidants and caffeine for health-conscious consumers.
2. Yerba Mate - Rising trend of yerba mate as a coffee substitute suggests potential for new product innovations in the beverage industry.
3. High-caffeine Drinks - Increasing demand for beverages with high caffeine content presents opportunity to create innovative, low-sugar options that appeal to energy drink consumers.
Industry Implications
1. Beverage Industry - Beverage manufacturers can capitalize on the trend of low-sugar, high-caffeine, antioxidant drinks by developing new products to meet consumer demand.
2. Health and Wellness Industry - Increasing consumer interest in natural, functional, and healthy beverages creates opportunities to promote and market products with high levels of antioxidants and low sugar content.
3. Alternative Energy Drink Industry - Opportunities exist in the alternative energy drink market to offer healthy, low-sugar options with high caffeine content that appeal to health-conscious consumers.