The Squeezed vodka cocktails are making their way to the UK as a first for the market that's crafted with fresh juice and premium vodka to position them perfectly for discerning drinkers to try out. The ready-to-drink (RTD) canned cocktails come in three flavor options including Fruity Cranberry, Tangy Orange and Zesty Lime, which each come in with a 6% ABV. The canned cocktails are each free from preservatives, added sugar, sweeteners and additives, which will help them to stand out from the competition.
Founder Warren Stanley spoke on the Squeezed vodka cocktails saying, "We spotted a gap in the market for drinks with high-quality juice and no ‘hidden nasties’. The product has been developed for those individuals who prefer to know exactly what they are consuming when they buy a drink product. There are no other vodka and fresh juice products on the market, this product is what it says on the can – just fresh juice and vodka."
Fruit-Forward Vodka Cocktails
The Squeezed Vodka Cocktails Come in Three Flavors
Trend Themes
1. Clean-label Alcoholic Beverages - The rising demand for beverages with simple, transparent ingredients creates avenues for new product lines focused on 'no hidden nasties.'
2. Fruit-infused Spirits - Fruit-forward alcoholic options appeal to health-conscious consumers who seek natural flavors without artificial additives.
3. Premium RTD Cocktails - The emergence of ready-to-drink cocktails featuring high-quality ingredients caters to busy consumers desiring convenient yet sophisticated drinking experiences.
Industry Implications
1. Alcoholic Beverages - Shifts towards cleaner labels and natural ingredients reflect evolving consumer preferences within the alcoholic beverages market.
2. Health and Wellness - Health-conscious consumers drive demand for products with fewer additives and more natural ingredients, impacting a wide range of consumable goods.
3. Convenience Foods and Beverages - The convenience sector benefits from innovations that bring premium, ready-to-consume products to market, meeting the needs of on-the-go lifestyles.