Angry Orchard Spritz Rosé is a rosé cider style that will appeal to consumers for its crisp, apple flavor and effervescent texture. The ultra-refreshing new product is offered in a low-ABV format that acknowledges many consumers are looking for light and refreshing beverages for the summer months, especially ones that remind of the classic spritz cocktail.
Spritz Rosé is launching at a time when consumers are just starting to think about picnics and backyard barbecues, and the product is conveniently packaged in slim cans for such occasions.
According to Angry Orchard, the product is made by "fermenting the juice of rare red-flesh apples," offering a fresh new take on the cider beverages that fans have come to know and love from the brand.
Refreshing Rosé Spritzers
Angry Orchard Spritz Rosé Hard Cider is Light, Bubbly & Sweet
Trend Themes
1. Crisp Apple Flavor - Opportunity to create new, innovative cider products with unique apple flavors for a refreshing experience.
2. Effervescent Texture - Potential to develop carbonated beverages in other categories that offer a light and bubbly texture.
3. Low-abv Format - Chance to explore the creation of low-alcohol alternatives in various beverage categories to cater to consumers seeking lighter options.
Industry Implications
1. Cider Beverages - Disruptive innovation opportunity to introduce cider products made from rare red-flesh apples, providing a fresh twist to the cider market.
2. Ready-to-drink Cocktails - Opportunity to expand the ready-to-drink cocktail market by creating spritz-style beverages that can be conveniently packaged and consumed at outdoor gatherings and events.
3. Canned Beverages - Potential to tap into the canned beverage market by offering slim cans that are portable and convenient for on-the-go consumption during summer activities.