Spindrift Spiked is a clean and simple, lightly carbonated hard sparkling water that's only made with sparkling water, alcohol from cane sugar and real squeezed fruit—there are no synthetic natural flavors, sweeteners or additives that will be found in these formulas. the refreshing new line is launching with four flavors: Mango, Lime, Pineapple and Half & Half, which are varieties that are said to "flip hard seltzer on its head."
As the brand notes, "Our consumer told us they are no longer willing to put aside their ingredients standards for alcoholic beverages." In accordance with this, the products put the simple ingredients front and center on the front panel and the clean nature of the beverages is evidenced by the fruit-like color and formula, free from added synthetics or fillers.
Ultra-Simple Hard Seltzers
Spindrift Spiked is Made with Sparkling Water, Alcohol & Squeezed Fruit
Trend Themes
1. Clean Ingredient Beverages - The trend of clean and simple ingredients in alcoholic beverages is an opportunity for companies to differentiate themselves by offering pure and authentic options to consumers.
2. Spike of Hard Seltzers - The growing popularity of hard seltzers creates an opportunity for companies to innovate and disrupt the market with new and exciting flavors, ingredients, and packaging options.
3. No Synthetic Additives - The trend of avoiding synthetic ingredients presents an opportunity for companies to cater to health-conscious consumers by offering natural alternatives with no synthetic additives, flavors, or sweeteners.
Industry Implications
1. Alcoholic Beverage Industry - The alcoholic beverage industry can adopt the trend of using only real and natural ingredients to appeal to consumers looking for healthier, high-quality options.
2. Packaging Industry - The packaging industry can innovate in response to the rise of hard seltzers by creating eco-friendly, convenient packaging options that cater to on-the-go consumers.
3. Fruit Processing Industry - The fruit processing industry can capitalize on the trend of using real fruit in alcoholic beverages by offering high-quality fruit concentrates and juices to beverage companies looking for natural flavors and ingredients.