The GameDay Spiked Vodka Cocktail is the first-ever sports-themed canned vodka cocktail and it comes from GameDay All American Spirits, a premium spirits company that targets the millions of sports fans in the United States.
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A trio of performance cocktails from the company are infused with real fruit juice and electrolytes, and the recipes deliver just 99 calories and 5% ABV. The six-times distilled, all-natural and carbonated cocktails can be found in fun flavors like The GOAT (Fruit Punch,) Cleat Chaser (Lemon Lime) and Cinderella Story (Strawberry Lemonade.)
Thanks to its unique packaging that cleverly incorporates team colors, GameDay All American Vodka has become the official vodka of 14 NFL and NCAA teams and growing.
Sports-Themed Canned Cocktails
The GameDay Spiked Vodka Cocktail is Arriving for the Pre-Season
Trend Themes
1. Sports-themed Alcoholic Beverages - The success of GameDay's sports-themed canned vodka cocktail presents an opportunity for other beverage companies to create sports-themed alcoholic beverages.
2. Low-calorie Alcoholic Beverages - GameDay's low-calorie spiked vodka cocktail demonstrates an opportunity for companies to create low-calorie alcoholic beverages for health-conscious consumers.
3. Electrolyte-infused Cocktails - GameDay's performance cocktails that are infused with electrolytes inspire an opportunity for other beverage companies to create electrolyte-infused cocktails for active individuals.
Industry Implications
1. Alcoholic Beverage Industry - The success of GameDay's sports-themed canned vodka cocktail shows opportunity for innovation and competition in the alcoholic beverage industry.
2. Sports Merchandise Industry - GameDay's official partnerships with NFL and NCAA teams showcase an opportunity for the sports merchandise industry to expand their product offerings to include sports-themed alcoholic beverages.
3. Fitness and Health Industry - GameDay's performance cocktails that are infused with electrolytes cater to health-conscious consumers, presenting a potential opportunity in the fitness and health industry for other beverage companies to create similar products.