Lotus Biscuits, the original maker of speculoos—a kind of spiced shortcrust biscuit—launched a unique new frozen food treat called 'Speculoos Sticks' that introduces an entirely new way for consumers to enjoy the flavors of the classic teatime snack.
The Speculoos Sticks are said to contain speculoos ice cream and caramelized speculoos bits, making for a decadent treat that's all coated in a milk chocolate shell.
The Original Speculoos Sticks are exclusively available in the Netherlands and Belgium and alongside these treats, Lotus Biscuits also launched ice cream pints that offer a taste of the ice cream that makes up the base of the frozen stick snacks. With the rise of the foodie movement, many consumers are looking to find crossover food flavors in novel shapes and forms.
Spiced Cookie Popsicles
Lotus Biscuits' 'Original Speculoos Sticks' are a New Frozen Indulgence
Trend Themes
1. Frozen Treat Innovations - Lotus Biscuits' 'Speculoos Sticks' introduce a unique way for consumers to enjoy spiced shortcrust biscuits in a frozen form, creating opportunities for other brands to create innovative frozen treats.
2. Flavor Crossover - The rise of the foodie movement is driving demand for novel flavor combinations in different shapes and forms, presenting an opportunity for food brands to experiment with unexpected flavor pairings.
3. Premium Ice Cream Experiences - Lotus Biscuits' ice cream pints offer a premium ice cream experience with the flavors of their speculoos biscuits, suggesting an opportunity for other ice cream brands to create unique and indulgent treats.
Industry Implications
1. Frozen Foods - The introduction of 'Speculoos Sticks' by Lotus Biscuits opens up new possibilities for the frozen food industry to create innovative and indulgent frozen treats with unique flavors.
2. Confectionery - The success of Lotus Biscuits' 'Speculoos Sticks' highlights the potential for confectionery brands to incorporate popular snack flavors into new and exciting confectionery products.
3. Ice Cream - Lotus Biscuits' expansion into ice cream pints demonstrates the potential for ice cream brands to explore unusual and indulgent flavors that offer a unique and satisfying ice cream experience.