At the Summer Fancy Food Show, Mingle Sparkling Mocktails gave attendees the chance to sample its new Blood Orange Elderflower beverage. The non-alcoholic, organic beverage is an elixir made with natural botanical ingredients that anyone can enjoy as a mixer or mocktail.
This new flavor from the brand joins other refreshing varieties from Mingle Mocktails like the Blackberry Hibiscus Bellini, Cranberry Cosmo, Melon Mojito and Moscow Mule, each of which recreates a classic cocktail in a way that's easy to enjoy with or without alcohol.
The ever-growing non-alcoholic beverage industry is only continuing to expand, especially as health-conscious consumers are looking for refreshing, healthy drinks that can be enjoyed at social functions without compromising their outlook on wellness and balance.
Botanical Blood Orange Mocktails
Mingle Sparkling Mocktails Made a Blood Orange Elderflower Flavor
Trend Themes
1. Non-alcoholic Beverages - Disruptive innovation opportunity: Develop innovative and delicious non-alcoholic beverages that cater to health-conscious consumers.
2. Organic Beverages - Disruptive innovation opportunity: Create organic and natural beverages that appeal to consumers seeking healthier options.
3. Mocktails - Disruptive innovation opportunity: Invent enticing mocktail flavors that can be enjoyed by everyone, whether they choose to drink alcohol or not.
Industry Implications
1. Beverage Industry - Disruptive innovation opportunity: Introduce new and unique beverage flavors to capture the growing market of health-conscious consumers.
2. Health Food Industry - Disruptive innovation opportunity: Develop and market organic and natural beverages to meet the demand for healthier drink options.
3. Hospitality Industry - Disruptive innovation opportunity: Offer innovative mocktail options to cater to non-drinkers and health-conscious individuals at social functions and venues.