Trader Joe's recently unveiled a sparkling apple juice beverage in a can that offers a light and refreshing alternative to apple juice and alcoholic beverages.
Trader Joe’s Sparkling Pressed Apple Juice Beverage is made with a blend of Braeburn, Gala, and Granny Smith apples, which gives it a taste that is slightly sweet and tart. Although there are many apple-based beverages on the market this one is said to have a truly distinct mouthfeel.
Trader Joe's notes that its new beverage is "not quite juice and not quite cider," offering a formula that's 70% cold-pressed apple juice and 30% sparkling water. As such, it is said to be a less sweet alternative to regular apple juice, but also an indulgent and crisp choice over still drinks.
Sparkling Apple Juices
Trader Joe's Sparkling Pressed Apple Juice Beverage is Crisp and Refreshing
Trend Themes
1. Sparkling Beverages - Opportunity for creating innovative sparkling beverages using unique fruit blends.
2. Alternative Fruit Juices - Opportunity for developing fruit juices that offer a distinct mouthfeel and taste.
3. Hybrid Beverages - Opportunity for combining different beverage categories to create unique and indulgent choices.
Industry Implications
1. Beverage Manufacturing - Opportunity for beverage manufacturers to expand their product lines with sparkling fruit juices.
2. Juice and Cider Industry - Opportunity for the juice and cider industry to innovate by offering less sweet and more refreshing options.
3. Retail and Distribution - Opportunity for retailers to diversify their product offerings by stocking unique and indulgent hybrid beverages.