'SPAM Gochujang' is a globally inspired version of the leading luncheon meat that's new and exclusively available in an eight-pack at Costco Wholesale Warehouses, while supplies last. This limited-edition SPAM flavor creatively reinterprets a classic fermented spicy chili paste and a staple ingredient of Korean cuisine. With an approachable level of heat, this flavored SPAM appeals to consumers who want to take their taste buds on a journey around the world.
The popularity of SPAM in Korea and the demand for Korean BBQ on menus across North America inspired Hormel Foods to launch 'SPAM Korean BBQ Flavored' earlier this year. Now, SPAM Gochujang offers a different way to appreciate spicy, sweet, and umami flavors. Hormel Foods recommends trying this new flavor with traditional recipes like kimbap and So-tteok so-tteok, or comfort food favorites like musubi or ramen.
Spicy Umami Canned Meats
SPAM Gochujang is a Limited-Edition Flavor with Sweet & Smoky Notes
Trend Themes
1. Ethnic-inspired Canned Meats - The creation of SPAM Gochujang taps into the global appetite for ethnic flavors, merging Western convenience with traditional Korean taste.
2. Limited-edition Grocery Items - Offering SPAM Gochujang exclusively at Costco drives consumer urgency and creates an allure for rare, seasonal grocery products.
3. Fusion Cuisine Ingredients - SPAM Gochujang showcases the trend of combining ingredients from different culinary traditions to cater to adventurous palates.
Industry Implications
1. Food & Beverage - The introduction of SPAM Gochujang highlights the continuous innovation in the canned meats segment, aiming to capture the adventurous modern consumer.
2. Retail & Wholesale - Exclusively selling SPAM Gochujang at Costco signifies the strategic partnerships forming between brands and big-box retailers to offer unique products.
3. Ethnic Foods - This new SPAM flavor reflects the growing market for ethnic and globally-inspired foods, which opens avenues for brands to diversify their product lines.