Knowing that its customers are looking for energy drinks that are functional and nutritious, Soylent created Soylent Stacked as a better-for-you nootropics drink and "the first energy drink formulated for both your mind and your body."
The 11-ounce ready-to-drink product contains a balanced mix of plant proteins, healthy fats, slow-burning carbs and essential nutrients, plus nootropics to boost focus and mental clarity. Soylent Stacked contains a "stack" of L-theanine and caffeine to support calm, focused energy, as well as the amino acid l-tyrosine and the compound alpha-GPC.
The uniquely positioned beverage has the potential to appeal to a wide range of consumers, including students, gamers and most certainly biohackers.
Better-for-You Nootropic Drinks
Soylent Stacked is Formulated to Energize the Body and Mind
Trend Themes
1. Functional Nootropic Drinks - There is an opportunity to capitalize on the growing demand for functional beverages that enhance mental performance and focus.
2. Better-for-you Energy Drinks - There is a market for energy drinks that not only provide a boost of energy but also offer nutritional benefits and promote overall well-being.
3. Nootropics for Mind and Body - Combining nootropics with other essential nutrients and ingredients can create a new category of products that cater to both mental and physical health.
Industry Implications
1. Health and Wellness - The health and wellness industry can capitalize on the demand for better-for-you energy drinks that support cognitive function.
2. Food and Beverage - The food and beverage industry has the opportunity to create and market functional nootropic drinks that provide both mental and physical benefits.
3. Technology and Gaming - The technology and gaming industries can explore the potential of nootropic drinks designed specifically for students and gamers to enhance focus and mental performance.