Soda Press Co. offers consumers flavored syrups that can be mixed to make beverages both virgin and alcoholic, although their primary purpose is to offer a healthier alternative to standard sodas.
The artisanal syrups are organic and contain 50% less sugar than standard sodas. To make a beverage with Soda Press' products, users simply mix one part syrup in six parts fizzy water – or any other beverage they want to use in replacement of soda water. The syrups can be used in Soda Streams, Mixers, and cocktails, and come in flavors like Blonde Cola, Licorice and Lemongrass, Feijoa and Pineapple, Raspberry and Mint, Classic Indian Tonic, Old Fashioned Lemonade, Blueberry and Lime, Pink Grapefruit, and an Original Ginger Ale.
Artisanal Mixing Syrups
Soda Press Co. Offers Flavorful Artisanal Syrups
Trend Themes
1. Artisanal Syrups - The creation of a premium syrup line using locally sourced and organic ingredients provides a disruptive innovation opportunity for the beverage market.
2. Health-conscious Beverages - Marketing beverages as both healthy and flavorful offers a disruptive innovation opportunity for companies like Soda Press Co. who prioritize natural and organic ingredients.
3. Home Cocktail Making - With the rise of home bartending, artisanal syrups and mixers like Soda Press' offer a disruptive innovation opportunity for companies who focus on unique and customizable cocktail ingredients.
Industry Implications
1. Beverage Industry - Soda Press Co.'s creation of a line of artisanal syrups demonstrates a disruptive innovation opportunity for companies within the beverage industry to rebrand and improve on staple products.
2. Organic Products Industry - The success of Soda Press Co.'s organic syrups provides a disruptive innovation opportunity for companies within the organic products industry to differentiate and expand their offerings.
3. Home Cooking and Bartending Industry - The versatility and unique flavors of Soda Press Co.'s line of syrups provide disruptive innovation opportunities for companies within the home cooking and bartending industry to create and market customizable and unique mixes.