Rather than sending its customers a mixed bag of treats that they may or may not enjoy, Naked Snacks offers a snack subscription box where consumers can pick and choose exactly what they want to receive.
Some of the options include nuts, trail mixes and dried fruits, which are offered in a range of interesting flavor pairings. When placing an order, users can select up to five items per month, which will be delivered monthly until a different assortment is chosen. For those who appreciate a surprise, Naked Snacks also includes a "Surprise Me" option, which will provide a snack at random.
After picking their snack assortment, consumers can go on to choose the type of subscription they would like to receive, including deliveries every one, three, six or 12 months.
Tailored Snack Subscriptions
'Naked Snacks' Features Personalize Snack Subscription Box Orders
Trend Themes
1. Personalized Snack Subscription Boxes - Food and other snack subscription-based companies can explore providing personalized snack subscription boxes to their customers.
2. Customizable Subscription Models - Subscription-based companies can explore customizable subscription models where customers can choose the frequency and types of products they receive.
3. Surprise Me Option - Companies can explore providing a 'Surprise Me' option to give their customers an element of surprise and delight in their subscription boxes.
Industry Implications
1. Food and Snack Industry - Food companies can explore offering personalized snack subscription boxes to customers and customizable subscription models.
2. Subscription-based Industry - Subscription-based companies can explore offering customizable subscription models, as well as giving customers a 'Surprise Me' option to enhance their subscription box experience.
3. E-commerce Industry - E-commerce companies can explore introducing personalized snack subscription boxes to their existing product lines, as well as customizable subscription models.