PeaTos launched BetterSnacks.com as a new direct-to-consumer online snack shop where consumers can purchase its pea-based, junk style snacks. PeaTos is on a mission to reimagine some of the most beloved snacks with better-for-you formulas and it does so by trading out ingredients like corn for peas and removing artificial ingredients. In the snack shop, consumers can find snacks like the new PeaTos Rings, especially at a time when people have been turning to online ordering as a solution to keep their pantry shelves stocked.
PeaTos new launch comes hot on the heels of an American snack food subsidiary launching a D2C website of its own, which continues the rivalry that has been ongoing since PeaTos got its start in 2018.
Better-for-You D2C Snack Shops
PeaTos Launched BetterSnacks.com to Share Its Junk-Style Snacks
Trend Themes
1. Direct-to-consumer Snack Shops - Opportunity for snack brands to establish their own online shops and sell directly to consumers.
2. Better-for-you Snack Formulas - Growing trend of snack brands creating healthier versions of popular snacks by using alternative ingredients and removing artificial additives.
3. Online Ordering of Snacks - Increased demand for online snack ordering platforms as consumers increasingly turn to e-commerce for convenience and variety.
Industry Implications
1. Snack Food - Snack brands can capitalize on the trend by offering healthier snack options through D2C platforms.
2. E-commerce - Opportunity for online retailers to expand their product offerings by including a wide selection of better-for-you snacks.
3. Food and Beverage - Companies can tap into the growing market of health-conscious consumers by developing and promoting better-for-you snack options.