My/Mochi Smoothie Incredibites is a new kind of frozen snack from the brand known for its beloved mochi treats and these ones take inspiration from blended fruit beverages. Made with real fruit puree, these snackable bites are wrapped in sweet rice dough and offer a treat for a "mindboggling textural experience." With this new smoothie-inspired snack, the brand is continuing to treat customers to a mochi twist on familiar textural experiences.
These modern frozen snacks are coming to the frozen fruit and smoothie bowl freezer section of grocery stores in two of the most popular flavors of blended smoothies, Strawberry Banana and Mixed Berry. These handheld snacks boast 50 calories, plus a recipe that's gluten-free, made without soy and free from GMOs.
Frozen Smoothie Mochi Bites
Smoothie Incredibites Feature Real Fruit Puree in Sweet Rice Dough
Trend Themes
1. Smoothie-inspired Frozen Snacks - There is an opportunity for companies to create their take on smoothie-inspired frozen snacks using real fruit puree wrapped in sweet rice dough.
2. Texture-driven Snack Experience - Exploring textural elements in snacks can create a unique and captivating eating experience for consumers.
3. Small-sized Snacks - The trend of snackable bites, like these Smoothie Incredibites, gives a portion-controlled option for consumers on the go.
Industry Implications
1. Frozen Food Industry - Frozen food companies can expand their product line with innovative and healthy options like the My/Mochi Smoothie Incredibites.
2. Health Food Industry - The health food industry can capitalize on the trend of smoothie-inspired snacks that offer a satisfying yet healthy snack option for consumers.
3. Confectionery Industry - The confectionery industry can experiment with incorporating different textures in their snacks to create a unique and appealing product like the Smoothie Incredibites.