Woolworths recently launched a new line of sliced cold cuts with options for vegans and vegetarian consumers. These meat alternatives are prepared with pea protein, vegetables and herbs, with the vegetarian choices containing free-range eggs as an ingredient, as seen in unique options like the ready-to-eat Sliced Pistachio Cold Cuts. The fully plant-based choices from this line include the Sliced Cold Cuts with Bell Peppers, Sliced Cold Cuts with Gherkins, and Sliced Cold Cuts with Chive, which are made without soya and packed with interesting vegetable add-ins.
These products are now being stocked in South African stores from the grocery store chain, largely targeting Millennial shoppers who are becoming interested in meatless products for their positive environmental impact and driven by a desire to consume more consciously.
Plant-Powered Cold Cuts
Woolworths' Sliced Cold Cuts are Made with Pea Protein, Veggies & Herbs
Trend Themes
1. Plant-based Meat Alternatives - Opportunity for food companies to develop innovative plant-based alternatives that cater to vegan and vegetarian consumers.
2. Interest in Meatless Products - Opportunity for retailers to expand their offerings of meatless products to cater to the growing demand from environmentally conscious consumers.
3. Conscious Consumption - Opportunity for companies to promote and market products that align with consumers' desire to make more conscious choices.
Industry Implications
1. Food and Beverage - Opportunity for the food and beverage industry to introduce new plant-based products and expand their product lines.
2. Grocery Retail - Opportunity for grocery retailers to stock a wider range of meatless products to meet the rising demand from consumers.
3. Environmental Sustainability - Opportunity for companies focused on sustainability solutions to team up with food producers to develop innovative, eco-friendly alternatives to meat.