Beech-Nut® Launches the Puffed Pea Snack for Toddlers
Grace Mahas — August 16, 2022 — Life-Stages
References: businesswire
Beech-Nut Nutrition Company is launching a new veggie snack for toddlers dubbed Crispeas. The new veggie-forward snack is available in both original and cheese and features puffed green peas baked with a touch of sunflower oil and sea salt. The puffed pea mini-sticks are gluten-free, grain-free, and non-GMO. The new snack aims to make it easier for caregivers to incorporate fruits and vegetables into their little one's diets.
“I know it can be challenging to find snacks that your kids will love and that you still feel good about giving to them. Our new Crispeas are made primarily from peas, and offer a crunchy texture with a savory, delicious flavor that everyone in your house will love,” said Jon Harrington, parent of two and Brand Director for Infant & Toddler Snacks at Beech-Nut.
Available from Amazon, these will become a popular presence in lunchboxes or on the go this season.
“I know it can be challenging to find snacks that your kids will love and that you still feel good about giving to them. Our new Crispeas are made primarily from peas, and offer a crunchy texture with a savory, delicious flavor that everyone in your house will love,” said Jon Harrington, parent of two and Brand Director for Infant & Toddler Snacks at Beech-Nut.
Available from Amazon, these will become a popular presence in lunchboxes or on the go this season.
Trend Themes
1. Veggie Snacks for Kids - Brands can capitalize on the trend of parents seeking healthier snack options for their children by creating veggie-forward snacks like Beech-Nut's Crispeas.
2. Gluten-free Snacks - There is a growing demand for gluten-free snacks among health-conscious consumers, and brands can innovate by creating tasty, gluten-free options like Beech-Nut's Crispeas.
3. Portable Snacks - Consumers are looking for convenient, on-the-go snack options, and brands can seize this opportunity by creating portable snacks like Beech-Nut's Crispeas that are easy to pack in lunchboxes or take on-the-go.
Industry Implications
1. Baby Food - Companies in the baby food industry can introduce new, veggie-forward snacks like Beech-Nut's Crispeas to meet the growing demand for healthier options for toddlers.
2. Snack Food - Snack food companies can capitalize on the trend of health-conscious consumers by developing gluten-free snacks like Beech-Nut's Crispeas that are both tasty and nutritious.
3. Convenience Food - The convenience food industry can develop more portable options like Beech-Nut's Crispeas that are easy to take on-the-go and appeal to busy consumers looking for quick and easy snack options.
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