Shimmerwood Beverages launched a brand-new CBD seltzer flavor called Chai Cherry and it balances the taste of cherry bitters with the warmth and coziness of chai. The spiced flavor is infused with chaga and Tibor Mascari VP Product Development says "We wanted to introduce a flavor that matched the holiday season. The unique mix of chai, chaga and cherry is a great match and something that lends itself to being very mixable with a variety of spirits."
The effervescent CBD seltzer can be enjoyed in several ways by adults, including in cocktails, mocktails or straight from the can.
This new CBD seltzer can now be found in a six-pack sampler from Shimmerwood Beverages that also shares a taste of Razz Lime and Ginger Orange.
Cherry Chai Seltzers
Shimmerwood Beverages' Newest CBD Seltzer Flavor is Warm & Woodsy
Trend Themes
1. Cbd-infused Beverages - The trend of adding CBD into beverages has been growing as consumers seek alternative ways to experience its claimed benefits.
2. Holiday-inspired Flavors - Seasonal-inspired flavors can tap into the market demand for something unique and limited-edition.
3. Mixable Seltzers - Brands can market their seltzers as a versatile mixer, providing consumers with an option to enjoy with and without added spirits.
Industry Implications
1. Beverage Industry - As an addition to the already expansive beverage market, innovative flavors and brands can cater to specific target markets and carve out a niche.
2. CBD Industry - With the increasing popularity of CBD, there is a growing opportunity for CBD brands to expand into other markets and industries such as food and beverage.
3. Alcohol Industry - By targeting adult consumers, brands can position their CBD seltzers as an alternative mixer and an opportunity for further brand growth and expansion.