The natural beverage market is expanding as consumers seek out new ways to hydrate that aren't loaded with artificial ingredients or sweeteners, which is seeing brands like Shaka Tea respond with new options.
The new lineup of teas from the brand are all crafted using Hawaii-grown māmaki, flavored with natural ingredients and sweetened using monk fruit rather than adding in additional sugar. This makes them a natural, refreshing lineup of drinks that will speak to consumers who are looking for something that's more in line with their health preferences.
The lineup of Shaka Tea drinks comes in four flavor options including 'Lemon Lokelani Rose,' 'Mango Hibiscus,' 'Pineapple Mint' and 'Guava Gingerblossom' to offer something distinctly different from the other boiled tea products presently on the market.
Bottled Herbal Hawaiian Teas
Shaka Tea is Made with Monk Fruit and Natural Ingredients
Trend Themes
1. Natural Beverages - The increasing demand for natural and healthy drinks presents an opportunity for brands to create innovative and refreshing beverage options.
2. Monk Fruit Sweeteners - The use of monk fruit as a natural sweetener provides an alternative to traditional sugar, opening up possibilities for low-sugar and healthier beverage options.
3. Flavored Tea Infusions - The popularity of flavored tea infusions showcases the potential for creating unique and refreshing tea flavors that appeal to a wide range of consumers.
Industry Implications
1. Beverage Industry - Beverage companies can tap into the demand for natural, sugar-free, and flavored tea options by developing new products that cater to health-conscious consumers.
2. Natural Ingredient Suppliers - Suppliers of natural ingredients, such as monk fruit sweeteners and māmaki tea leaves, have an opportunity to partner with beverage brands to offer unique and healthy beverage options.
3. Health and Wellness Industry - The increasing popularity of natural and healthy drinks creates opportunities for health and wellness brands to expand their product offerings and cater to the growing consumer demand.