Eva and Franco Mattes are two Italian artists who took some of the hottest 'Second Life' avatars, blew them up and hung the images in a gallery as art. Their aim was to capture avatars in their sexiest form, with the perfect lighting, camera angles and “come to bed†eyes.
I love this idea, and can actually see the enhanced detail in the 'Second Life' avatars once blown up to massive scale by Mattes.
Implications - The lines between virtual world and reality are becoming increasingly more blurred, as technological advancements allow for 3D visuals and digital interaction. Consumers have come to recognize virtual characters as celebrities and public figures, making their influence as powerful as a celebrity endorsement. Businesses can appeal to a target demographic of technologically interested consumers by incorporating virtual characters into advertising initiatives.
Artsy Avatar Makeovers
‘Second Life' Project Makes Virtual Aliases Into Masterpieces
Trend Themes
1. Blurred Boundaries Between Virtual World and Reality - Opportunity for businesses to leverage 3D visuals and digital interaction to create immersive experiences.
2. Virtual Celebrities as Influencers - Opportunity for businesses to collaborate with virtual characters for powerful endorsements and promotions.
3. Incorporating Virtual Characters Into Advertising Initiatives - Opportunity for businesses to engage technologically interested consumers by featuring virtual characters in marketing campaigns.
Industry Implications
1. Advertising - Opportunity for advertising agencies to explore innovative ways to incorporate virtual characters in campaigns.
2. Entertainment - Opportunity for entertainment industry to collaborate with virtual celebrities for increased audience engagement.
3. Technology - Opportunity for technological advancements to provide more realistic and immersive virtual experiences for consumers.