Er Boqueron is a sea water beer with a refreshing saltiness that captures the essence of drinking by the sea in each bottle. Since the beer is actually made with water from the Mediterranean Sea, the bottles developed for Er Boqueron by Isbert Design reflect the salty seaside.
Before you even open the bottle, you're made aware that there's something a little different about the beer inside. Although a lot of beer is branded to have a hearty comforting warmth to it, the labels for this brand of beer have a cool blue hue, complete with nautical imagery like fish and fish hooks, signifying the freshness of the catch. The unique beer packaging by Isbert Design was named the recipient of a Bronze Laus Award in 2014 in the packaging category.
Salty Brew Branding
Labels for Er Boqueron's Sea Water Beer Convey the Cool Refreshment of the Sea
Trend Themes
1. Sea Water Beverages - Opportunity for innovation in creating beverages made with sea water for a unique and refreshing taste.
2. Nautical Branding - Disruptive opportunities in using nautical imagery and cool blue hues to convey freshness and uniqueness in product branding.
3. Sustainable Packaging - Innovative packaging solutions that reflect the product's essence and sustainability, like using materials that are recyclable or biodegradable.
Industry Implications
1. Craft Beer - Craft beer industry can explore using sea water in brewing processes to create distinct flavors and tap into the growing demand for unique beer experiences.
2. Beverage Packaging - Packaging industry can develop creative designs that capture the essence of the product and align with the branding strategy, enhancing consumer appeal and differentiation.
3. Sustainable Design - Sustainability-focused design industry can provide solutions for eco-friendly packaging materials and sustainable production processes for beverage brands that convey their essence effectively.