On Kickstarter, Vegan Pig is introducing an entirely plant-based, vegan-friendly take on pork scratchings, offering what it calls "the first proper meat-free alternative to the humble pub snack." The campaign follows years of development to settle on the perfect pork-like and completely pigless product, which offers all the same texture and crunch as the classic pub snack.
With its crowdfunding campaign, Vegan Pick is aiming to kick-start production, introduce its inventive snacks to the world and implement 100% recyclable packaging. Ultimately, Vegan Pig aims to get its meatless snack in pubs so that they can be enjoyed as they were truly meant to be savored with a cold beer.
Early supporters have the chance to try some of the snacks from the first production run, as well as gain access to other great perks.
Plant-Based Pub Snacks
'Vegan Pig' Offers Meatless, "Shame-Free Scratchings"
Trend Themes
1. Plant-based Alternatives - The rise of plant-based alternatives presents an opportunity for disruptive innovation in the food industry.
2. Crowdfunding Campaigns - The growth of crowdfunding campaigns opens up opportunities for disruptive innovation in product development and market entry.
3. Sustainable Packaging - The demand for 100% recyclable packaging creates opportunities for disruptive innovation in the packaging industry.
Industry Implications
1. Food - The food industry can explore innovative plant-based snack options to cater to the growing demand for vegan-friendly products.
2. Marketing - Marketing professionals can leverage crowdfunding campaigns as a disruptive strategy to fund and launch innovative products like plant-based snacks.
3. Packaging - The packaging industry can capitalize on the demand for sustainable packaging solutions by developing innovative and eco-friendly materials for the food and beverage sector.