The SAY seltzer line is expanding with a non-alcoholic Lime & Mint variety that's made with sparkling water, natural flavors, vitamins and minerals. With just four grams of sugar per serving, this beverage taps into the demand for low-sugar products, as well as those that are free from alcohol.
This product, which is packaged in colorful cans, is positioned as the perfect non-alcoholic alternative to enjoy at parties and social occasions.
SAY seltzer is launching in Finland in spring 2022 and Anora Group sees the potential for one of its first ventures into zero-ABV products to "innovate completely new ways of enjoying drinks." The seltzer is set to join existing varieties from the brand, including its low-alcohol drink line.
Refreshing No-Alcohol Seltzers
SAY Seltzer is Low in Sugar and Made with Vitamins & Minerals
Trend Themes
1. Low-sugar Beverages - As consumers become more health-conscious, there is a growing demand for low-sugar beverage options, presenting an opportunity for companies to offer healthier alternatives to traditional sugary drinks.
2. Zero-abv Products - The rise of the sober-curious movement has led to an increased demand for zero-ABV products, providing an opportunity for companies to tap into this market by offering alcohol-free alternatives with unique and appealing flavors.
3. Party-friendly Non-alcoholic Beverages - As social gatherings become more inclusive and diverse, there is a need for party-friendly non-alcoholic beverages that can be enjoyed by everyone, presenting an opportunity for companies to create appealing and flavorful options for this market.
Industry Implications
1. Beverage Industry - The beverage industry can capitalize on the trend of low-sugar and zero-ABV products by offering healthier and more inclusive options, such as no-alcohol seltzers, that cater to the changing preferences of consumers.
2. Hospitality Industry - The hospitality industry can benefit from offering party-friendly non-alcoholic beverage options that cater to the sober-curious movement, helping to create more inclusive and welcoming environments for guests.
3. Health and Wellness Industry - The health and wellness industry can tap into the trend of low-sugar and zero-ABV products by offering products that promote healthier lifestyles and support the goals of health-conscious consumers seeking more natural and nutritious alternatives.