Three Wishes recently launched its high protein, low sugar, grain-free breakfast cereals that reinvent favorite childhood flavors with clean ingredients and its co-founders developed a creative way to share their product with the community by turing their driveway into a drive-thru sampling station. Ian and Margaret Wishingrad made use of their U-shaped driveway as an alternative to in-store demos, which can no longer take place due to current health and safety measures and retail store closures.
To share the Three Wishes brand, the couple marketed their drive-thru sampling station on the street and on social media, resulting in a consistent stream of cars filled with people eager to try the clean-ingredient cereals.
Drive-Thru Sampling Stations
Three Wishes Turned a Driveway Into a Space to Safely Share Samples
Trend Themes
1. Drive-thru Sampling Stations - The concept of drive-thru sampling stations can be applied to various industries, from food to cosmetics, in order to adapt to current health and safety measures and reach out to customers.
2. Alternative In-store Demos - Alternative in-store demos, such as drive-thru sampling stations or virtual reality experiences, can be a disruptive innovation opportunity for brands to engage with customers in a new and creative way.
3. Marketing Through Social Media - Social media marketing is a continuously growing trend, and turning unique in-person experiences, such as drive-thru sampling stations, into shareable content can be an effective way to attract new customers.
Industry Implications
1. Food - Drive-thru sampling stations can be implemented by food brands as a way to promote their products and adapt to current health and safety measures.
2. Cosmetics - Alternative in-store demos, such as virtual reality experiences, can provide customers a way to try out cosmetics products without physical contact and can be a disruptive innovation opportunity for the industry.
3. Marketing & Advertising - Social media marketing is a continuously growing trend, and turning unique in-person experiences, such as drive-thru sampling stations, into shareable content can be a disruptive innovation opportunity for the marketing and advertising industry.