'Rose Drops' is a beverage product that combines the purity of organic spring water with the powerful benefits of organic rose essence. As a whole, this beverage supplies the body with all of the required minerals and salts required for hydration and health in general. The unique composition of the beverage is designed to naturally support the immune system, since it has both an antiseptic and anti-sclerotic effects that help to detoxify the body.
A rise in botanical ingredients in food and beverages is reflective of a growing consumer desire for exotic flavors that also supply multitudinous health benefits.
The functional water product is ideal for a range of consumers, including those who are interested in athletics, beauty and health.
Mineralized Rose Water
'Rose Drops' is a Spring Water with Antiseptic and Anti-Sclerotic Effects
Trend Themes
1. Botanical Ingredients - Opportunity for incorporating unique botanical ingredients in food and beverages to cater to consumers' desire for exotic flavors and health benefits.
2. Functional Water - Opportunity to develop functional water products that provide specific health benefits, such as antiseptic and anti-sclerotic effects.
3. Health and Beauty - Opportunity to target consumers interested in athletics, beauty, and health with beverages that provide hydration and support immune system.
Industry Implications
1. Food and Beverage - Disruptive innovation opportunity to incorporate botanical ingredients and functional water to create unique and health-focused products.
2. Beauty and Cosmetics - Disruptive innovation opportunity to develop beauty beverages that promote hydration and provide health benefits, like anti-sclerotic effects.
3. Sports and Fitness - Disruptive innovation opportunity to create functional water products that cater to athletes' hydration needs and offer additional health benefits.