Los Angeles-based fashion brand Rodarte launched its first official Rodarte bridal collection featuring the romantic, conceptual styles it is best known for. With feminine silhouettes and luxurious materials like silk charmeuse, lace and tulle, the brand’s debut bridal collection speaks to the desires of modern brides.
Notably, Rodarte’s first bridal collection is exclusive to Luxury Stores at Amazon. Kate and Laura Mulleavy, founders and designers of Rodarte, said in a joint statement, "With Amazon, we are able to offer a new shopping experience for brides looking for ease and inspiration when searching for the perfect bridal look."
Modern brides are increasingly embracing the convenience and wide variety of options offered by online shopping, even when it comes to choosing their wedding dresses, as they seek greater flexibility and control over their wedding preparations.
Online-Exclusive Bridal Collections
Rodarte Bridal is Available on Luxury Stores at Amazon
Trend Themes
1. Online Shopping for Wedding Dresses - The trend of modern brides embracing online shopping for wedding dresses offers an opportunity for innovative e-commerce platforms to provide convenience, variety, and personalized experiences.
2. Luxury Bridal Collections - The rise of luxury bridal collections, like Rodarte's exclusive line on Luxury Stores at Amazon, presents a disruptive innovation opportunity for luxury brands to tap into the growing demand for high-end wedding attire.
3. Convenience and Control in Wedding Preparations - The desire for convenience and control in wedding preparations is driving the trend of brides seeking online platforms that offer a wide range of bridal options and inspiration, creating opportunities for digital wedding planning services.
Industry Implications
1. E-commerce - The trend of modern brides embracing online shopping for wedding dresses opens up opportunities for e-commerce platforms to disrupt the wedding industry and provide innovative online shopping experiences.
2. Luxury Fashion - The rise of luxury bridal collections presents an opportunity for luxury fashion brands to expand their offerings and capture a share of the lucrative wedding attire market.
3. Digital Wedding Planning - The trend of brides seeking convenience and control in their wedding preparations creates opportunities for digital wedding planning platforms to offer comprehensive services, including bridal fashion recommendations and inspiration.