Rec. Weed by Harpoon Brewery is described as a beverage with a different kind of buzz and that's because it's a non-alcoholic THC-based beverage. With five milligrams of THC, real passionfruit puree, green tea and hops, this clean and crisp canned drink inspires adults to kick back and unwind with a different kind of beverage.
With only 25 calories and three grams of sugar in every slim can, Rec. Weed fills a void in the market. Dan Kenary, CEO and co-founder of Harpoon, said "we saw not only high demand for a THC-based beverage, but an opportunity to experiment in a way that would uniquely leverage our strengths in the beer world."
Notably, Rec. Weed is brewed like a session ale but without fermentation and after the steeping process, THC is added to the liquid base before it is carbonated like traditional beer.
Low-Calorie THC Beverages
Rec. Weed is a THC Beverage with a Non-Alcoholic, Low-Calorie Recipe
Trend Themes
1. Low-calorie Thc-based Beverages - An opportunity to open up a new market for consumers who are health-conscious and wish to get relaxed without overindulging.
2. Non-alcoholic THC Beverages - Creating more non-alcoholic products that are infused with psychoactive ingredients can be a game-changer for the beverage industry.
3. Hybridized Beverages - Developing beverages that mix alcoholic and non-alcoholic psychoactive elements can help open up a whole new market.
Industry Implications
1. Beverage Industry - Beverage industry giants can tap into new markets with non-alcoholic THC-based drinks.
2. Cannabis Industry - More cannabis companies may target non-smoking consumers with non-alcoholic THC beverages.
3. Food and Hospitality Industry - Restaurants and hotels may add non-alcoholic THC beverages to their menus as part of a new trend in sophisticated drink offerings.