Evolution Fresh is applying its expertise in cold-pressed juice to Real Fruit Soda, which is debuting in five flavors at launch: Orange Squeeze, Strawberry Vanilla, Lemon Lime, Tropical Mango and Berry Burst. These sodas prepared with organic squeezed fruit avoid added sugar and concentrates, plus they provide a beneficial boost from prebiotics and probiotics.
While some popular 12-ounce cans of soda on the market contain nearly 40 grams of sugar, Evolution Fresh's new Real Fruit Soda shares 12-ounce cans with just five grams of sugar and 45 calories or less depending on the variety. Consumers' evolving preferences in soda choices reflect a growing demand for beverages that incorporate natural ingredients, offer vibrant flavors, maintain lower sugar levels and offer functional benefits like gut health support.
Real Fruit Sodas
Evolution Fresh's Real Fruit Soda are Made with Organic Squeezed Fruit
Trend Themes
1. Organic Beverage Innovation - The departure from artificial ingredients to organic squeezed fruit highlights a rising consumer preference for natural products.
2. Low-sugar Alternatives - Offering beverages with significantly reduced sugar content caters specifically to health-conscious individuals.
3. Functional Flavor Hybrids - Combining vibrant flavors with prebiotics and probiotics introduces a unique segment of sodas with added health benefits.
Industry Implications
1. Functional Beverages - This industry sees increasing innovation with products that combine taste with health benefits, such as gut health support.
2. Organic Food and Drink - Growing consumer interest in organic products drives demand in this sector, encouraging more natural ingredient use.
3. Sugar Reduction Solutions - Developing low-sugar beverages reflects an industry-wide commitment to addressing health concerns related to high sugar intake.