The RancH2O canned cocktails are a convenient, ready-to-drink range of libations that are focused on delivering the flavor and quality of freshly mixed drinks from anywhere. The drink line has four authentic options including Classic Marg, Ranch Water, Gin Fizz and Vodka Soda, which are all 150-calories per serving and have an ABV of 7% except for the Classic Marg that has a 6.5% ABV. The drinks from the Texas-based brand come in four-packs of 12-ounce cans at a price point of $13.99 to $15.99.
CEO and Founder Amelia Lettieri spoke on the RancH2O canned cocktails saying, "I created RancH2O to provide a real cocktail experience in a convenient package without any question marks. No hidden agenda. Just a lot of refreshment with a bit of Texas sincerity. Just like its original predecessor, our cocktails use real liquor – tequila, vodka, and gin – and proof is in the proof! We are proud of our 6.5% to 7.0% ABV. You can taste the difference, and canned convenience means nothing if it doesn’t taste great."
Premium Premixed Cocktail Ranges
The RancH2O Canned Cocktails Come in Four Flavor Options
Trend Themes
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Industry Implications
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3. Ready-to-drink Beverages - The rise of premium ready-to-drink options is creating new competition in the beverage industry and highlighting opportunities for ingredient quality differentiation, flavor profile differentiation, and convenient packaging innovation.